Yahoo! Mash – A detailed review…

15 09 2007

mash logoI just got my invite to Yahoo’s spanking new social networking site MASH which was launched few days back and is currently in BETA and open by invitation only. I tried it right away and here are my comments along with the listing of all the features and options.

– After I logged in to Mash for the first time, it asked me whether I wanted to import address books from my existing Yahoo account, Windows Live or Gmail. After that step, you land up on your basic profile page.

– The profile page gives you a wide array of options to play with and edit like – your photo, friend list, tags, about me, modules (widgets), Blurts (status messages) and a guestbook.

first page

– When updating your photo, Mash gives you the option to update the photo across all your yahoo accounts. Initially, it picks up the default avatar you set for your Yahoo account.


– Modules are basically the widgets you can add to pimp out your page. Currently, there’s a limited choice in comparison to other established social networks. In fact the list of available modules (as of writing this) can actually be mentioned here without taking too much space 🙂 They are Flickr RSS, Ego Boost, Common Friends, My MoshLog, Blog Modules, Asteroids, Astrology, Pimpmypet, Hover, Kaleidoscope, Amazon Wishlist, Translucency Plus, Karl Marx Paddleball, Top Artists, My Youtube videos, Content Blob, World of warcraft Armory, News Ticker, Current eBay listings. Wheel of lunch, Journal, Twitter Status, Mashies (a puzzle game involving your friend’s pics), Mash Pit, The daily word and Swell Picture.

I did try out some like Kaleidoscope which creates pretty flash animations based on your favourite spice! I admit… I watched these creations for quite some time. Very hypnotic and 70s themed 🙂 Another neat module was the classic arcade game – Asteroids (hosted by a 3rd party myspace modworld). Can’t ever get tired of asteroids..

All modules have an option to “remove” and “grab it” while some have an option to “edit” settings at a later stage. On clicking grab it, you can choose another friend’s profile to add this module to. Although I’m not sure how happy friends would be with this once hundreds of mutual contacts keep pushing modules!

One great feature of Mash is the generous amount of AJAX goodness sprinkled all over the page. Adding/editing modules gives you instant feedback without page refreshes.

– In the coming months, Yahoo will open up their module development platform to 3rd party developers. In my opinion, the Mash API needs to be opened up to the Dev crowd really soon. That’s the key. In today’s world of social network overload, proprietary and closed platforms will have it tough to grow beyond a point. If you’re interested in knowing more about being a developer, you can email modules [at]

– In the profile page, there are a bunch of fields in ABOUT ME which you can edit away. Stuff like “If I were an animal, I would be…” and “My best features…”. I found one field interesting – “What’s most likely playing on my iPod”. Now I am an Apple fan but shouldn’t we also think about the Zune and Archos owners 😉

about me

– Style this profile allows you to change your page’s background image, link / text / border colours. You can also change the background colours of your modules and create hover effects. Here’s a screen shot of my entire page after the initial pimp out routine.


The page styling option does bring back bad myspace memories of impossible reading experiences and huge download times but there’s one neat feature here on Mash which comes to your aid. There is a link called “This is fugly”. If you click that, you get to see the page in a visually toned down style. This is a good one and Myspace could really benefit from having something similar.

– Blurt is an option on the profile page where you enter a one liner describing at best what you’re doing currently. Basically blurts are status updates similar to the ones on facebook. It would be nice to have a blurt feed for friends so I can keep track without actually visiting Mash.

– Tags is an option where you enter keywords of interest like movies, music etc. Clicking on a keyword shows up other Mash members who tagged the same word, thus helping you find people with common interests.

– In the FRIENDS box on the top right, you can add new friends by entering their email addresses. If they’re not already on Mash, you can set up a profile page for them. I like this feature compared to the traditional “send an invite to sign up” route. One key feature which is sorely lacking is the ability to search for friends by name! The search bar on the site just allows you to search the web using Yahoo. You cannot have a social networking site without basic member search.

– Pulse is a feature which takes you to a page which compiles updates and blurts from all your friends. Whether they added a new friend or added a new module… it’s all reported here.

– In your profile settings, there’s an option to allow anyone or your trusted friends to edit your page. This gives them the means to actually play around with modules on your page, change colours and basically play havoc. You do have the Revision History setting to revert to a previously created page style. Needless to say, I’ve turned that feature off for now.

Overall, Mash is Yahoo’s latest attempt at social networking and still needs some work. It’s currently in BETA. It will surely get a lot of early adopters and members purely based on it’s Yahoo! brand and existing Yahoo loyalists will like the idea of their own network to hang out in.

If they can add member search, open up to the developer community, deploy a mobile version and fine tune the overall user experience soon, they have a fighting chance in the ever so crowded me-too networking scene. After all, what they’re offering is far from unique.




7 responses

16 09 2007

Could you send me an invitation too, please?
I am also curios to try the BETA version.
My e-mail address is
Thank you!

17 09 2007

I’ve already did a profile, someone else sent me an invitation…

18 09 2007

I’ve just been looking for an invitation to trying the BETA version of Y!Mash.
Anyone’s help is very appreciated 🙂

19 09 2007

Amit – this is an excellent review of mash features.

21 09 2007
Doan Du

Why I can’t see “Remove” or “Edit” of modules on my page ?

21 09 2007
Doan Du

ah, i found it not work correctly in Firefox. 😀

31 10 2007

Could you send me an invitation for Yahoo Mash beta please

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